I believe that popular culture is a group of individuals that believe in or share similar perspectives as well ideas. For example, the reading of one of the greatest success books ever written “Think and Grow Rich – Napoleon Hill” has helped guide millions of people toward success (emotional, physical, and monetarily). For the millions of people that have read and implemented the tools written in this book; I would venture to say that these individuals would be part of a popular culture.
An understanding of popular culture is more relevant now than it has ever been. Case and point, the corporation known as Apple, has created some of the most intriguing products over the past few years and have a set customer base that will purchase any product that they manufacture/distribute. This is important as they will need to continue making the products that their primary customer base is accustomed to while catering some to potential new customers.
Sticking with the theme of apple, I would consider the Apple computer (Mac) an example of a pop culture artifact. This product has millions of followers that will only buy this product. Once new customers try, they buy; thus creating a phenomenon in popular culture.
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